Brand guidelines: what they are, what to include and why your business needs them
What brand guidelines are, the 9 sections every guide should include, and how they keep your brand consistent as your team and agencies grow.
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Notes on brands, design and growth.
Practical guides on digital marketing, design and brand design, written from real client work. Clear enough to act on, honest about what works.
Logo design: 7 mistakes that make a business look amateur
The 7 most common logo design mistakes, from too much detail to trend-chasing, and how to fix each one so your logo looks professional everywhere.
Read the articleHow to build a digital marketing strategy for a small business, step by step
A practical 7-step method to build a digital marketing strategy for a small business: goals, audience, channels, content, budget and the numbers to track.
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