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    <title>Blog · Mountaga Diallo · Digital marketing, design and brand design</title>
    <link>https://mountaga-diallo.com/blog/</link>
    <description>Practical articles on digital marketing, design and brand design by Mountaga Diallo, brand strategist and creative director based in Dakar, working worldwide.</description>
    <language>en</language>
    <item>
      <title>Brand guidelines: what they are, what to include and why your business needs them</title>
      <link>https://mountaga-diallo.com/blog/brand-guidelines/</link>
      <guid>https://mountaga-diallo.com/blog/brand-guidelines/</guid>
      <pubDate>Sat, 17 Oct 2026 09:00:00 +0000</pubDate>
      <category>Brand Design</category>
      <description>What brand guidelines are, the 9 sections every guide should include, and how they keep your brand consistent as your team and agencies grow.</description>
    </item>
    <item>
      <title>Logo design: 7 mistakes that make a business look amateur</title>
      <link>https://mountaga-diallo.com/blog/logo-design-mistakes/</link>
      <guid>https://mountaga-diallo.com/blog/logo-design-mistakes/</guid>
      <pubDate>Sat, 17 Oct 2026 09:00:00 +0000</pubDate>
      <category>Design</category>
      <description>The 7 most common logo design mistakes, from too much detail to trend-chasing, and how to fix each one so your logo looks professional everywhere.</description>
    </item>
    <item>
      <title>How to build a digital marketing strategy for a small business, step by step</title>
      <link>https://mountaga-diallo.com/blog/digital-marketing-strategy-small-business/</link>
      <guid>https://mountaga-diallo.com/blog/digital-marketing-strategy-small-business/</guid>
      <pubDate>Sat, 17 Oct 2026 09:00:00 +0000</pubDate>
      <category>Digital Marketing</category>
      <description>A practical 7-step method to build a digital marketing strategy for a small business: goals, audience, channels, content, budget and the numbers to track.</description>
    </item>
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