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Brand Strategist & Creative Director — Dakar

MountagaDiallo

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Building premium brands for ambitious African companies and leaders.

  • Digital Marketing
  • Graphic Design
  • Brand Creation
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Mountaga Diallo — Brand strategist and creative director in Dakar. Digital marketing, graphic design and brand creation.

14.7°N 17.4°W Dakar Booking new projects

Built in Africa. Built to lead.

01 — Digital Marketing

Attention is easy. Growth is engineered.

Search, paid media, social and analytics working as one engine, measured against business results rather than vanity metrics.

  1. 01SEO & content strategyRank for what your buyers actually search.
  2. 02Google Ads & Meta AdsPaid media that pays for itself.
  3. 03Social media strategyContent pillars, cadence and community.
  4. 04Web design & conversionSites built to turn visits into leads.
  5. 05Analytics & reportingDashboards leadership can read in a minute.

02 — Graphic Design

Design that commands respect.

Logos, colour, typography and every document a brand puts into the world, crafted to one standard so the whole company looks as serious as it is.

  1. 01Logos & visual identityMarks, colour systems, type and motifs.
  2. 02Brand guidelinesThe rulebook your team and agencies follow.
  3. 03Brochures & printCorporate documents that sell.
  4. 04Social media designTemplates and campaigns that stay on-brand.
  5. 05Art direction & environmentsPhoto, video, drone, offices and signage.

03 — Brand Creation

Strategy first. Everything else follows.

Before a logo or a campaign, a brand needs a decision: who it is for, what it stands for and why it wins. I build that foundation with founders and leadership teams, then bring it to life.

  1. 01Brand strategy & platformPurpose, vision, values and promise.
  2. 02Positioning & messagingWhat you say, and why it sets you apart.
  3. 03New brands from zeroFrom the first idea to launch.
  4. 04Strategic advisoryOngoing creative direction for leadership teams.
  5. 05Training & workshopsBrand and digital skills for founders and teams.
  1. Discover
  2. Define
  3. Design
  4. Deploy
  5. Grow

Selected work

Brands built to lead.

Click a logo to see the project

Design archive

There's more. Explore the full design archive.

Logos, brochures, social media campaigns and print, more of the work behind these brands.

See more designs ↗

Mission

African brands deserve to be built to the highest standard. Not as local versions of something imported, but as references in their own right.

About

Strategy, design and growth.

Mountaga Diallo is a brand strategist and creative director based in Dakar, Senegal. For more than a decade he has helped companies across West Africa build brands that match their ambition.

He came to brand building through digital marketing. At Sensys Afric he worked across SEO, paid campaigns and analytics, learning how brands actually grow online. At Impact Hub Dakar he rose from Community Manager to leading digital marketing, and trained a generation of local entrepreneurs along the way.

All the while he was designing visual identities. Over time the two disciplines became one practice: strategy first, then design, then growth. Today his clients range from engineering firms and travel groups to hospitality, fragrance and celebrated chefs.

In 2025 he co-founded Senegal Nautique, a nautical tourism venture in Dakar, and built its brand from the ground up. It is the same approach he brings to every client: define what the brand stands for, then make sure everything it produces says it.

— Based in Dakar · Working worldwide

Clients & collaborations

Clients

Contact

Let's build the brand your ambition deserves.

I take on a limited number of projects each quarter. Tell me where you're going, and we'll see if I'm the right partner to get you there.

Book a call →