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Brand Strategist & Creative Director · Dakar
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Building premium brands for ambitious companies and leaders, from Dakar to the world.
- Years building brands
- 10+
- Organic traffic growth
- 400%
- Entrepreneurs trained
- 40+
Mountaga Diallo: brand strategist and creative director in Dakar. Brand creation, brand identity and design, and digital marketing.
Built with purpose. Built to lead.
- Years building brands
- 10+
- Projects delivered
- 90+
- Organic traffic growth in one year
- 400%
- Entrepreneurs trained
- 40+
- Community built from zero
- 100K+
01 · Brand Creation
Strategy first. Everything else follows.
Before a logo or a campaign, a brand needs a decision: who it is for, what it stands for and why it wins. I build that foundation with founders and leadership teams, then bring it to life.
- Brand strategy & platformPurpose, vision, values and promise.
- Positioning & messagingWhat you say, and why it sets you apart.
- New brands from zeroFrom the first idea to launch.
- Strategic advisoryOngoing creative direction for leadership teams.
- Training & workshopsBrand and digital skills for founders and teams.
- Discover
- Define
- Design
- Deploy
- Grow
02 · Brand Identity & Design
Design that commands respect.
Logos, colour, typography and every document a brand puts into the world, crafted to one standard so the whole company looks as serious as it is.
- Logos & visual identityMarks, colour systems, type and motifs.
- Brand guidelinesThe rulebook your team and agencies follow.
- Brochures & printCorporate documents that sell.
- Social media designTemplates and campaigns that stay on-brand.
- Art direction & environmentsPhoto, video, drone, offices and signage.
03 · Digital Marketing
Attention is easy. Growth is engineered.
Search, paid media, social and analytics working as one engine, measured against business results rather than vanity metrics.
- SEO & content strategyRank for what your buyers actually search.
- Google Ads & Meta AdsPaid media that pays for itself.
- Social media strategyContent pillars, cadence and community.
- Web design & conversionSites built to turn visits into leads.
- Analytics & reportingDashboards leadership can read in a minute.
Selected work
Brands built to lead.
Click a project to see the brand work
Your brand could be next.Book a call →Design archive
There's more. Explore the full design archive.
Logos, brochures, social media campaigns and print, more of the work behind these brands.
Mission
Every brand deserves to be built to the highest standard. Not as a copy of what already exists, but as a reference in its own right.
About
Strategy, design and growth.
Mountaga Diallo is a brand strategist and creative director based in Dakar, Senegal. For more than a decade he has helped companies build brands that match their ambition. He works with clients worldwide, on site or remotely.
He came to brand building through digital marketing. At Sensys Afric he worked across SEO, paid campaigns and analytics, learning how brands actually grow online. At Impact Hub Dakar he rose from Community Manager to leading digital marketing, and trained a generation of local entrepreneurs along the way.
All the while he was designing visual identities. Over time the two disciplines became one practice: strategy first, then design, then growth. Today his clients range from engineering firms and travel groups to hospitality, fragrance and celebrated chefs.
In 2025 he co-founded Senegal Nautique, a nautical tourism venture in Dakar, and built its brand from the ground up. It is the same approach he brings to every client: define what the brand stands for, then make sure everything it produces says it.
Based in Dakar · Working worldwide, on site or remote
Clients & collaborations
Clients
Contact
Let's build the brand your ambition deserves.
I take on a limited number of projects each quarter. Tell me where you're going, and we'll see if I'm the right partner to get you there.
Book a call →- +221 78 176 50 32
- Based in
- Dakar · Clients worldwide, on site or remote